Step confidently into the world of business with the Bachelor of Business Administration (BBA) in Marketing from Walsh College. This top-tier program blends real-world business insights with a nationally recognized curriculum to equip you with the knowledge, confidence, and leadership skills required to thrive in today’s global economy.

Whether you’re aspiring to enter digital marketing, brand management, market research, or entrepreneurial marketing, this BBA will provide the essential skills and strategic mindset to lead and grow in any business environment. With full online flexibility and tutor support, you can study at your own pace—wherever you are in the world.

At our institution, we warmly welcome students from a variety of international education systems. By embracing diverse academic backgrounds, we foster a truly global learning environment where every student can thrive, connect, and achieve their full potential.

General Entry Criteria

• GCE A-Level: CCD
• CBSE/ICSE/All Indian Boards: 50% average in Standard XII
• American High School Diploma: Minimum GPA 3.0 + two Advanced Placement (AP) subjects (Group A) with grade 3
• International Baccalaureate (IB) Diploma: 21 points
• BTEC Level 3 Extended Diploma: MMM
• WAEC/NECO/WASSCE (Africa): 5 ‘B’ grades
• FBISE Grade 12 (Pakistan): 50%
• Russian/Kazakhstan Curriculum: Pass grades accepted
• Other qualifications may be considered upon review.

The program encompasses a diverse range of units covering essential aspects of marketing, ensuring students acquire a comprehensive skill set. The units offered are as follows:

General Education Courses

• COM 210 Business Communications I
• ECN 201 Economics I
• ECN 202 Economics II
• ENG 100 English Composition
• MTH 300 Business Algebra
• QM 202 Statistical Methods for Business

Business Courses

• ACC 300 Accounting
• ACC 310 Managerial Accounting
• BL 420 The Legal Environment of Business
• IT 305 Business Computing Tools
• MGT 201 Management I
• MGT 303 Behavioral Management
• MKT 202 Marketing I

Marketing Major Courses

• MKT 309 Advertising and Promotion Management
• MKT 415 Consumer and Buyer Behavior
• MKT 435 Marketing Research
• MKT 460 Strategic Marketing
• 300-400 Level Marketing Course
• 300-400 Level Management Course
• 300-400 Level Elective

We offer transparent and competitive tuition fees designed to make quality education accessible to students from around the world. Our fee structure is crafted to provide value while supporting your academic journey, ensuring you can focus on learning and personal growth without financial uncertainty.

Graduates of the BBA in Marketing are well-prepared for a wide range of marketing and related professional paths, including:

• Marketing Coordinator
• Marketing Executive
• Market Research Analyst
• Digital Marketing Specialist
• Brand Manager
• Marketing Consultant
• Entrepreneur (with a marketing focus)

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